YCFCU is part of the International Trade Centre’s Alliances for Action network and community.
Alliances for Action provide support in:
Linking us up with new markets and buyers
Training on coffee roasting for the development of our own roasted product for both the international and domestic market (currently available)
Training on marketing and communication targeted to each market segment and destination
We recently had successful trips to international coffee fairs in Toyo and Seoul through Alliances for Action, where we secured new buyers from the Asian market.